Your product decisions deserve better evidence. Know your users before you commit to the roadmap.
I help B2B product teams get evidence they can make expensive decisions with.
Politeness is not evidence.
Your users are polite. They'll tell you your concept is "interesting" all day. I help you find out what they actually do before you spend two quarters building for what they said.
Most pop behavioral science doesn't replicate. A lot of what gets sold as "behavioral design" is a stack of anecdotes with a nice-looking framework wrapper. My job is to tell you what the evidence in your specific product actually supports, what it doesn't, and how we'll know if we were right.
Fifteen years of clinical training is mostly training in not leading the witness. I apply that same discipline to product discovery.
Three ways to work together
Behavioral Product Audit
A structured diagnosis of where your product's assumptions about users diverge from reality. I work from your analytics, support tickets and sales call notes, plus a focused round of user interviews, and I check the sources against each other before trusting any of them.
Discovery Habits Sprint
Team training on interviewing customers without leading, separating stated preference from observed behavior, and deciding what evidence would change your mind.
Fractional Behavioral Advisor
Embedded with one or two product teams: joining discovery, reviewing research plans, coaching PMs on evidence quality.