The human side of AI products is my profession, and it has been long before AI was the headline.
I am [Your Name], a psychologist and behavioral economist working in product.
My background spans clinical training in psychology, years as a trainer and facilitator, and a specialization in behavioral economics, the science of how people actually decide. I brought that foundation into tech through UX research and product work, and I kept meeting the same situation in every team:
Talented technical people building for a rational user who exists only in the spec.
Real users hesitate, misread, over-trust, get frustrated, and leave without filing a ticket. Products succeed when teams design for that reality. The rise of AI has raised the stakes dramatically, because AI features ask users for something most software never did: trust in a system that is sometimes confidently wrong.
That trust is designable. There is solid research on how people calibrate reliance on automated systems, why anthropomorphism helps until it suddenly hurts, and what makes a user forgive an error instead of abandoning the product. My work brings that research into your team's decisions, in language your engineers and designers can build from.
Clients tend to hire me for one of three reasons. An AI feature launched and adoption disappointed. An AI feature is about to launch and the risk feels unexamined. Or a leader wants the team itself to grow this muscle. All three paths start with the same short call.
How I work, and why
Evidence first.
Behavioral science includes findings that replicate and findings that only survive on conference stages. I build on the former and test everything else in your product, with your users.
Trust is behavior, honestly earned.
Users learn to trust a system by watching how it handles uncertainty and error. My designs earn that trust through the product's conduct. This is also the safe side of European regulation, which now treats manipulative design as an enforcement matter.
Teams over deliverables.
A report changes nothing on its own. I work in the room with your team, facilitate the hard conversations, and leave people more capable than I found them. Facilitation is my craft as much as research is.
Plain speech.
You will always know what I found, what it means, and what I recommend, in that order and in clear language.
Background
- [Degree(s), psychology / behavioral economics]
- [Current or recent product role]
- [Certifications, e.g., PSPO I, as earned]
- [Selected talks, publications, projects]
Curious whether this fits your product? Book a 30-minute call. It is a conversation, never a pitch.