I've spent 16 years learning how people actually make decisions. Product teams are where that pays off.

My career started in applied research: fifteen years in clinical psychology and behavior analysis, working in settings where understanding why people do what they do was the whole job, and where progress had to be measured rather than assumed. That training shaped everything I do now. It taught me to interview without leading, to observe before interpreting, and to treat "the client said so" as the beginning of an inquiry rather than the end of one.

Along the way I founded and ran a mental health services business. Built it from scratch: defined the offer, found the clients, priced the services, hired and led the team, and lived with the consequences of every bet. That experience is why I'm comfortable in rooms where budgets and trade-offs are discussed, and why my recommendations always account for what things cost.

Five years ago I brought all of it into B2B software as a Senior UX Researcher, working on complex, domain-heavy products. I've run design sprints, stakeholder interviews, concept testing programs and market research that shaped real roadmap decisions, and I've facilitated the workshops where those decisions got made. An MBA in Behavioral Economics connects the research side to the business side.