Oct 2024
Why your user interviews are producing fiction
The structural reasons well-meaning users tell you things that aren't true — and what to do about it before you spend a quarter building on the answers.
[ARTICLE DRAFT]
8 min
Articles & Resources
Writing on product evidence, discovery and decision quality
Sep 2024
What a clinical psychologist checks before believing a behavioral-science claim
A short checklist for product leaders to filter the pop-behavioral advice being pitched to them, without needing a PhD in statistics.
[ARTICLE DRAFT]
12 min
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